What to remember about the Who's Next show?

From 21 to 24 January 2022, Paris Porte de Versailles.

Our fashion experts Wendy Betton & Léna porte give you their analysis of the Parisian show.

GENERAL CONTEXT

A physical edition of Who’s Next, which unlike other Parisian shows has not been postponed, and which focuses on European brands mainly French, Italian and Spanish. The offer is spread over 2 halls, with a predominantly European attendance, a little lower than previous seasons due to international restrictions. The fair includes several areas: ready-to-wear, accessories, jewelry with Bijhorca, sustainable fashion, outdoor fashion and mountain sports and a “Traffic” area that promotes services for fashion companies based on innovative solutions.

HIGHLIGHTS

The emphasis on virtual worlds

The 2022 edition of the fair is called “Race4Fashion” borrowing from the world of video games, the general atmosphere and communication of the show is based on virtual, NFTs and retro gaming.

Emphasis on traceability and transparency

The Who’s Next fair also highlights eco-responsible actions in the fashion sector around a space dedicated “Impact” as well as thematic conferences.

FAVORITE BRANDS

CREENSTONE

Dutch brand specializing in outerwear, it’s a mix between practicality, durability and techno- logy. An attitude that is both outdoor and feminine in a signal color palette. The collection presented offers both waterproof and breathable functions in a hybrid protective design.

AU-DELÀ DU CUIR

Historical incubator for French brands specialized in leather that are part of a responsible approach, they present here their winners such as D’Estrée, Cahu, Michino, and Recon, emerging committed brand in a fun, trendy and pop athmosphere.