FW23-24 Men’s Fashion trend book

This season in our FW23-24 Men’s Fashion trend book: Take the chance to reinvent tomorrow!

In this time of radical change and of a shifting relationship to time, people feel a real need to reinvent themselves. Whether personally, socially, or in how they create. The rise of today’s new dynamic and connected generation is an invitation to develop a supportive and joyous ecosystem where (co)creation is key.

The liberation of identities and questions of gender encourages the shedding of norms and revolutionizes of the rules of masculinity.

In the face of climate change, the sudden growth of the digital world allows for ever more intelligent and protective designs, creating a richer experience.

The focus is on the sustainable simplicity of a functional design that sublimates the art of beauty and hand crafts.

Reconnect to the essential! Think big, think outside the box, think collective… To reinvent tomorrow’s models.

Our FW23-24 Men’s Fashion trend book is the reference tool targeting the menswear industry. Insight into evolving fashion and lifestyle trends. Essential products, fabrics and colors to build the season’s key silhouettes. Exclusive vectorized products, including print and pattern directions.

Our trend book use our Archestyles® methodology: a new methodology to decipher the evolution of consumers and brands.

In a world where trend cycles are accelerating constantly, new gender expressions are rapidly appearing or disappearing. This frantic pace, accompanied by the growing complexity of today’s society, is revealing the limitations of traditional market segmentation models when it comes to identifying consumers’ expectations and aspirations. To better understand and analyze these changes, Peclers Paris has developed a unique methodology, which is both qualitative and dynamic: the Archestyles®.

Archestyles® allows for a more subtle understanding of individuals’ desires, and make it possible to better meet their expectations when it comes to products, services, in-store experiences, etc. Peclers Paris’ trend books define the Archestyles® from a projective viewpoint, enrich them and adjust them dynamically to current trends.