FW24-25 Men’s Fashion trend book

This season in our FW24-25 Men’s Fashion trend book: When creativity meets sustainability!

In a time of crisis, how can we positively promote slow values adapted to changing consumption patterns? Two major axes reveal our approach.

• Re-designing beautiful, timeless, urban or authentic essentials, with a focus on know-how. A fantasized look at the past is the inspiration for a more fluid and unisex tailoring where comfort rhymes with elegance. In parallel, environmental challenges are the impetus propelling a more sustainable and natural approach to the outdoors.
• Doubling down on creativity and optimism, between innovation and system D, to design versatile, clever products. New digital tools such as AI boost the imagination of tech: with zero borders, you can play the warrior hero or adopt a more sensitive persona… Another way to erase boundaries and blend genres!

Our FW24-25 Men’s Fashion trend book is an indispensable market reference designed to meet the needs of all segments of men’s fashion. A vital tool for identifying new fashion and lifestyle influences, key products, materials and crucial color ranges for building fashionable wardrobes each season. Focus on sustainable practices and essential and sustainable products, exclusive products presented in vector graphics, patterns and decorations of the season.

Our trend book use our Archestyles® methodology: a new methodology to decipher the evolution of consumers and brands.

In a world where trend cycles are accelerating constantly, new gender expressions are rapidly appearing or disappearing. This frantic pace, accompanied by the growing complexity of today’s society, is revealing the limitations of traditional market segmentation models when it comes to identifying consumers’ expectations and aspirations. To better understand and analyze these changes, Peclers Paris has developed a unique methodology, which is both qualitative and dynamic: the Archestyles®.

Archestyles® allows for a more subtle understanding of individuals’ desires, and make it possible to better meet their expectations when it comes to products, services, in-store experiences, etc. Peclers Paris’ trend books define the Archestyles® from a projective viewpoint, enrich them and adjust them dynamically to current trends.