FW25-26 Men’s Fashion trend book

This season in our FW25-26 Men’s Fashion trend book: “Action! Rethink & adapt fashion for new uses”

Faced with a challenging environment and a rapidly changing world, it has become crucial to take action! Committed styles and new uses are emerging, prompting the world of fashion to adapt. An empowered masculinity, at once genderfluid, pragmatic and connected, continues to emerge.

Responding to changes in climate or mood demands flexibility and creativity, and favors mixes and hybridizations. The emphasis is on timeless, practical, nonseasonal pieces, with a toned-down, utilitarian approach. The advances of innovation provide more and more functionalities, guaranteeing protection and mobility.

Creativity is expressed by versatility, defying codes and traditions, with a focus on well-being through the lens of knitwear. This conscious and liberated generation, comfortable with their feminine side, is shifting norms by playing with city and casual references.

The FW25-26 Men’s Fashion trend book is an indispensable market
reference designed to meet the needs of all segments of men’s fashion.

• A vital tool for identifying new fashion and lifestyle influences
• Key products, materials and crucial color ranges for building fashionable wardrobes each season
• Focus on sustainable practices and essential and sustainable products
• Exclusive products presented in vector graphics, patterns and decorations of the season

Our trend book use our Archestyles® methodology: a new methodology to decipher the evolution of consumers and brands.

In a world where trend cycles are accelerating constantly, new gender expressions are rapidly appearing or disappearing impacting the growing complexity of today’s society and revealing the limitations of traditional market segmentation models when it comes to identifying consumers’ expectations and aspirations. To better understand and analyze these changes, Peclers Paris has developed a unique methodology, which is both qualitative and dynamic: the Archestyles®.

Archestyles® allows for a more subtle understanding of individuals’ desires, and make it possible to better meet their expectations when it comes to products, services, in-store experiences, etc. Peclers Paris’ trend books define the Archestyles® from a projective viewpoint, enrich them and adjust them dynamically to current trends.

Dive into the universe of the FW25-26 Men’s Fashion trend book with an exclusive extract: