FW26-27 Men’s Fashion trend book

This season in our FW26-27 Men’s Fashion trend book: Pragmatism and creativity! Striking a new balance.

In a world bursting with creation and consumerism, the world of fashion is reacting by adopting a more rational and pragmatic approach. Far from limiting, this return to essentials is paving the way for a new generation of augmented products: versatile, functional and designed to meet today’s needs.

An eclectic creativity is emerging, where worlds intersect and reinvent themselves, delivering personal, hybridized looks. Fluid adaptability is the new norm, where elegance and comfort merge in a vision of style that fuses the formal and the casual, the sporty and the urban.

Dandy codes, inherited from the past, are reinvented as inclusive and nonchalant, creating a style that is both timeless and deeply rooted in the present.

This season is all about shaking up conventions and daring to adopt a more radical style, where contrasts are multiplied and fashion becomes a lever for collective and individual transformation.

The FW26-27 Men’s Fashion trend book is an indispensable market reference designed to meet the needs of all segments of men’s fashion.

• A vital tool for identifying new fashion and lifestyle influences
• Key products, materials and crucial color ranges for building fashionable wardrobes each season
• Focus on sustainable practices and essential and sustainable products
• Exclusive products presented in vector graphics, patterns and decorations of the season

Our trend book use our Archestyles® methodology: a new methodology to decipher the evolution of consumers and brands.

In a world where trend cycles are accelerating constantly, new gender expressions are rapidly appearing or disappearing impacting the growing complexity of today’s society and revealing the limitations of traditional market segmentation models when it comes to identifying consumers’ expectations and aspirations. To better understand and analyze these changes, Peclers Paris has developed a unique methodology, which is both qualitative and dynamic: the Archestyles®.

Archestyles® allows for a more subtle understanding of individuals’ desires, and make it possible to better meet their expectations when it comes to products, services, in-store experiences, etc. Peclers Paris’ trend books define the Archestyles® from a projective viewpoint, enrich them and adjust them dynamically to current trends.

Dive into the universe of the FW26-27 Men’s Fashion trend book with an exclusive extract: