— SS25 Fashion Key Items: Functional yet cute!
In some ways, fashion becomes calmer. It is driven by the importance attached to workwear-inspired casual and functional style, as well as by the new take on classic products which deliver a more lasting and solid foundation. This development is accentuated by more moderate, less vivid and sometimes darker color ranges.
And in other ways, these serious products are mellowed by the influence of an almost romantic wave of freshness, infused with naivety and grunge, and of femininity with ingenuous shapes elevated with delicacy and preciousness.
As a final touch, to shake up these two directions, materials inspired by 3D treatments and AI possibilities allow us to dream up fantasy. Last of all, ‘90s and noughties accessories add vintage twists.
Our SS25 Fashion Key Items book is the authoritative trend book for active and urban women’s fashion markets. Practical directions based on fashion shows, colors, prints, fabrics, fashion attitudes, exclusive products, and accessories. A round-up of the key elements to build a coherent collection plan.
In-depth operational analysis of the latest fashion shows and updates, plus exclusive products.
Discover an exclusive extract of our SS25 Fashion Key Items trend book:
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