SS26 Beauty & Wellness Trends: — Beauty unleashed!
In a global context that undermines the balance of our societies, resistance is building, guided by art, creativity and selfexpression. This situation is an opportunity to inject spontaneity, abundance and singularity to infuse the ordinary with a touch of fantasy and splendor and to spark a creative drive that exalts the everyday.
Frugality, which has acquired a positive image in recent years, is elevated by craftsmanship and enhanced by renewed focus on emotion and creativity in production processes. Escapism has become a quest in itself. Individuals are invited to explore their psyche or venture into environments that are at times retro, at times digital, and that prove to be both beneficial and exhilarating.
In this quest for radical expressions, references drawn from alternative cultures tap into artifice and oddity to disrupt beauty routines. Finally, nostalgia for a fantasized past remains strong and is reinvented in an ultrasophisticated and functional minimalism.
The Beauty & Wellness trend book is an essential source of intelligence into key sociocultural and creative trends for the beauty and cosmetics industry.
Dive into the universe of the SS26 Beauty & Wellness trend book with an exclusive extract:
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