— SS26 Fashion Key Items trend book: Freedom meets romance
This season, we have a desire for lightness, optimism and freshness. Wardrobes mix function and creativity in a soft, cheerful mood. Silhouettes take inspiration from often fantastic, historical periods like the 60’s when prosperity and splendor reigned.
We show off puffy or geometric volumes and mix charming details and unisex pieces in romantic, cool, everyday styles. Materials, from worn-out denims to almost futuristic voiles and meshes, offer sensory experiences that are a far cry from today’s digital virtuality.
Spontaneous prints highlight sharpness or organic contours. Functional accessories are developed in joyous pop colors and even darker tones are more intense and energetic.
The SS26 Fashion Key Items book is the authoritative trend book for active and urban women’s fashion markets. Practical directions based on fashion shows, colors, prints, fabrics, fashion attitudes, exclusive products, and accessories. A round-up of the key elements to build a coherent collection plan combine with an in-depth operational analysis of the latest fashion shows and exclusive products.
Discover an exclusive extract of our SS26 Fashion Key Items trend book:
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