SS26 Men’s Fashion trend book

This season in our SS26 Men’s Fashion trend book: « Let’s connect to a new age! »

In a changing and uncertain world, the menswear market is thriving. In tune with daily lifestyle needs, it caters to all generations.

Finally liberated from established norms, today’s man combines fantasy and pragmatism to embrace lightness and spontaneity. The coming season celebrates joyful creativity and the need to follow one’s dreams. Connecting with nature and imagination, valuing manual skill and know-how, the season opens the door to tactile and sustainable fashion.

Driven by a certain nostalgia for the 1990s, the quest for progress has become a virtuous endeavor. New innovations hint at a reassuring future, blending simplicity and discreet technology. And the effervescence of Generation Alpha is driving fashion toward a genderless, liberated, daring expression.

The result is elegant and sensitive menswear, between sustainable innovation and joyful creativity, with an optimistic and inspiring vision.

The SS26 Men’s Fashion trend book is an indispensable market
reference designed to meet the needs of all segments of men’s fashion.

• A vital tool for identifying new fashion and lifestyle influences
• Key products, materials and crucial color ranges for building fashionable wardrobes each season
• Focus on sustainable practices and essential and sustainable products
• Exclusive products presented in vector graphics, patterns and decorations of the season

Our trend book use our Archestyles® methodology: a new methodology to decipher the evolution of consumers and brands.

In a world where trend cycles are accelerating constantly, new gender expressions are rapidly appearing or disappearing impacting the growing complexity of today’s society and revealing the limitations of traditional market segmentation models when it comes to identifying consumers’ expectations and aspirations. To better understand and analyze these changes, Peclers Paris has developed a unique methodology, which is both qualitative and dynamic: the Archestyles®.

Archestyles® allows for a more subtle understanding of individuals’ desires, and make it possible to better meet their expectations when it comes to products, services, in-store experiences, etc. Peclers Paris’ trend books define the Archestyles® from a projective viewpoint, enrich them and adjust them dynamically to current trends.

Dive into the universe of the SS26 Men’s Fashion trend book with an exclusive extract: