Profils de Consommateurs

To anticipate the desires of your consumers and capture their essence in aspirational target portraits, we have developed a proprietary methodology: Archestyles®. From universal and timeless archetypes to aspirational and anticipatory identities, Archestyles® evolve with time, the seasons, fashions and culture, reflecting the psychology of your consumer and the emergence of new lifestyles.

• Defining your targets to draw their aspirational portraits
• Analyze big consumer typologies as well as emerging attitudes by lifestyle and geographical area

Some of our trusted brand partners:
Guerlain, GrandVision, Galeries Lafayette, Huawei, Le French design by Via, Shu Uemura, Sessun